Clearly I have no discipline. Like I seriously think I need to be tied down and held at gunpoint in front of my laptop screen in order to come up with consistent content lmao. Now, let’s address the elephant in the room… Ya gurl’s got a new domain name! Yayyy!
Aite so, as excited as I was in the beginning when it came down to starting my own blog and creating a platform for myself to unleash my thoughts and opinions, branding was never my priority. To those of you who don’t know what branding is, let me try to explain it to you to the best of my abilities. Oh God.
Branding is the concept of painting a certain picture to distinguish yourself from others so that your audience is able to have a more specific idea of who you are as a person. Branding plays a big role in justifying your significance in overwhelming spaces such as the internet which is pretty much like the deep blue sea, and so it’s easy to be swallowed up by the bigger fishes. Do I make sense? Probably not.
Previously, I attempted to build my platform around beauty, fashion and lifestyle. Me? Beauty, fashion and lifestyle? LOL. Beauty? I’ve never perfected a winged eyeliner in my life. Fashion? I live in Singapore where you get stared at by judgemental uncles and aunties in the MRT and I absolutely can’t be bothered to put up with that. Lifestyle? I’m a 20 year old Asian living under my parents’ roof with little to no valuable life skills worth sharing with others. Someone should’ve told me to take off my rose-coloured glasses sooner. I never fully comprehended how crucial it was to create this identity for myself that truly defined ME. I was too caught up in the end goal which was to become a successful blogger like the ones I look up to and get dat moolah from doing what I love most. I wanted to run without learning to crawl.
Besides being a cheeky play on words, “dear dayary,” is gonna be my safe space. This blog is mine. These thoughts are mine. These opinions are mine. And just like a diary, not every entry is gonna be perfect and not every entry is gonna be of substance. I’m sorry (not sorry), but that’s just the way it’s gonna be. I’m tired of scrolling through my Instagram feed and seeing everyone “living their best lives” as if they hadn’t just posted a photo of themselves that they probably took hours picking the best one out of a hundred, followed by editing out that huge pimple while Google-ing for a deep yet light-hearted caption that has absolutely no link to the photo at all. I’m determined to use this tiny platform of my own to portray myself as someone who has problems, someone who doesn’t have it all figured out, someone who understands that the pressure from seeing others way ahead of you CAN be a demotivating factor, and someone who isn’t fit to be in your perfectly curated Instagram feed. Basically someone who’s human.
Not only do I want it to be my safe space, I want it to be yours too. I want you, the person reading this right now, to know that you don’t have to live up to society’s expectations. I know you probably just mentally gagged upon reading that sentence but I don’t care how corny it is (actually I do and I just mentally gagged upon reading it too lol). Nonetheless, you don’t. You don’t have to live up to anybody else’s expectations but your own. Sure you can have goals and work towards achieving them. But at the end of the day, remember who you’re doing it for.
Well, I guess that’s it for now. Just wanted to let y’all in on what’s been happening AKA not much. Hopefully I don’t disappear for a whole ass month again after coming back and saying I wouldn’t, hehe. So ya. Bean.
Bai 🙂